Search results for "Consumer decision"
showing 6 items of 6 documents
When more is less: The other side of artificial intelligence recommendation
2022
Based on consumers' preferences, AI (artificial intelligence) recommendation automatically filters information, which provokes scholars' debate. Supporters believe that by analyzing the consumers' preferences, AI recommendation enables consumers to choose products more quickly and with lower cost. Critics deem that consumers are more easily trapped in information cocoons because of the use of AI recommendation. This reduces the possibility of consumers contacting with a variety of commodities, thus lowering the consumer decision quality. Based on experiments, this paper discusses the moderating role of AI recommendation on the relationship of consumers' preferences and information cocoons. …
Viltotas preces – patērētāju izvēle un institūciju darbība pret to pieejamību tirgū
2021
Maģistra darba tēma ir “Viltotas preces – patērētāju izvēle un institūciju darbība pret to pieejamību tirgū”. Pētījuma mērķis ir novērtēt patērētāju izvēles ietekmējošos faktorus, apzināti izvēloties iegādāties viltotas preces, kā arī izvērtēt institucionālos aspektus cīņā ar viltojumu pieejamību Eiropas Savienības tirgū. Darbs strukturēts trīs nodaļās, aplūkojot patērētāju lēmumu pieņemšanas aspektus, viltojumu tirgus izplatības ekonomisko ietekmi, izpēti noslēdzot ar Latvijas patērētāju anketēšanas rezultātu apkopojumu un analīzi. Veicot analīzi secināts, ka Latvijas patērētāju galvenie iemesli, lai iegādātos viltotās preces ir to zemās cenas un informācijas trūkums par viltoto preču nega…
Understanding Consumers’ Convenience Orientation. An Exploratory Study of Fresh-Cut Fruit in Italy
2021
In Western society, the fresh-cut fruit market is experiencing significant growth, especially in Italy, where, in 2019, the fresh-cut fruit sales volume increased by 35% compared with the previous year. This study aims to understand Italian consumers&rsquo
The Role of the Brand on Choice Overload
2019
Current research on choice overload has been mainly conducted with choice options not associated with specific brands. This study investigates whether the presence of brand names in the choice set affects the occurrence of choice overload. Across four studies, we find that when choosing among an overabundance of alternatives, participants express more positive feelings (i.e., higher satisfaction/confidence, lower regret and difficulty) when all the options of the choice set are associated with familiar brands, rather than unfamiliar brands or no brand at all. We also find that choice overload only appears in the absence of brand names, but disappears when all options contain brand names—eit…
Mental Account Barriers and Transaction Purpose: A Romanian Point of View
2013
Abstract The present study encompasses the behavioral model of decision making. Using the models provided by scientific literature, the relationship between the basic structure of mental accounts, transaction utility and consumer decision, together with perceived comfortability. The procedure was carried out using undergraduate students of Lucian Blaga University of Sibiu, with similar proportions of sexes and with resembling ages. Results have shown that influence of mental accounting structuring and transaction utility on decision and perceived comfortability is insignificant, taken into account the differences between sexes. The presented results bring knowledge into the economic behavio…
Understanding the consumption of plant-based meat alternatives and the role of health-related aspects. A study of the Italian market
2023
One possible solution to address some of the current health and environmental challenges we are facing is to choose plant-based meat alternatives (PBMAs). However, from the literature, the role of PBMA products in the consumer’s diet and whether they are a substitute for red meat consumption or if they only represent an enrichment function is not clear. Moreover, little is known about how health-related aspects affect consumer choices. This study tries to understand the role of PBMAs in consumption habits and the effects of health-related aspects in PBMA consumption. The results show that PBMA consumption occurs in substitution to red meat, and it is associated mainly with healthy and susta…